Ridley Scott and Carl Barlow made what famous [bike ride]?

In 1973, Hovis became lodged in the public imagination through an evocative television advertisement, "Boy on Bike" (a.k.a. "Boy on the Bike" and "Bike Ride"), directed by Ridley Scott though Collett enson Pearce & Partners and featuring the slow movement of Antonín Dvořák's Symphony No. 9 rearranged for br. The ad was filmed on Gold Hill in Shaftesbury, Dorset. This advertisement was repeated on British television for a 10-day run in May 2006 to commemorate the firm's 120th anniversary. The boy on the bike, Carl Barlow, then aged 13 became a firefighter in East Ham in 1979.[1]